PELATIHAN EXCELLENT BRAND STRATEGY
TRAINING EXCELLENT BRAND STRATEGY
PELATIHAN EXCELLENT BRAND STRATEGY
DESCRIPTION PELATIHAN EXCELLENT BRAND STRATEGY
Menentukan segmen pasar, positioning dan differentiation, kemudian Anda bingung bagaimana mengeksekusinya? Bagaimana menentukan harga yang sesuai? Bagaimana menentukan margin ke distributor, grosir dan ritel? Bagaimana mengembangkan packaging, desain dan warna yang menjual? Bagaimana mengembangkan media promosi yang tepat mulai dari online dan offline? Bagaimana bernegosiasi dengan sales force agar merek Anda dijual dengan agresif?
Kesemua hal diatas merupakan komponen yang akan menentukan keberhasilan merek Anda. Strategi yang solid tanpa pemahaman detail dalam eksekusi marketing mix (product, price, place dan promotion) akan percuma saja.
Apa yang unik dari pelatihan ini? Pelatihan ini bukan diberikan oleh konsultan atau akademisi. Pelatihan ini akan diberikan oleh praktisi (brand manager) yang sehari-harinya menjalankan semua aktivitas dan program pemasaran dari strategi sampai eksekusi.
MATERI TRAINING EXCELLENT BRAND STRATEGY
Hari I
Sesi 1 : A Confession of A Brand Manager
– What is A Brand Manager?
– How to be A Good Brand Manager
– Challenges, Opportunities & Threats of A Brand
Manager
Sesi 2 : Brand Strategy & Execution : Two Different
Worlds
– Why A Good Brand Strategy Gives Poor Result
– Why A Good Brand Execution Gives Average Result
Sesi 3 : Develop Brand Strategy (1)
– Roles of Brand Strategy in Marketing and Company
– How to Define Brand Segmentation and Target Market
Sesi 4 : Develop Brand Strategy (2)
– The Process from Research to Brand Strategy
Development
– How to Analyze Research Report
Hari 2
Sesi 1 : Case Study & Workshop (1)
– Participants will be given a brand case with
relevant information
– Participants will act as a brand manager to
analyze the research report
Sesi 2 : Develop Branded Product Strategy (1)
– How to Define Product Mapping and Competitors to
Target and Avoid
– How to Define Strengths and Weaknesses of Our
Competitors? Product
Sesi 3 : Develop Branded Product Strategy (2)
– How to Execute The Product Strategy from Design to
Packaging
– How Design and Packaging Trigger Trial and Repeat
Purchase
Sesi 4 : Case Study & Workshop (1)
– Participants will be given a brand case with
relevant product information
– Participants will act as a brand manager to
analyze product mapping
Hari 3
Sesi 1 : Develop Branded Pricing Strategy
– How to Define Price Mapping & Develop Supportive
Pricing Strategy
– How to Define Manufacturers? Price, Distributors? Price, & Retailers? Price
– How to Manage Price in the End Market
Sesi 2 : Develop Branded Distribution Strategy
– How to Define Distribution Mapping
– How to Choose The Most Suitable Distributors
– How to Manage Distributors & Salesman
Sesi 3 : Develop Branded Promotion Strategy &
Execution (1)
– The Introduction of Above The Line, Below The Line
& Beyond The Line
– How to Win the Mind, Heart & Market Share with
Strong Promotion Programs
Sesi 3 : Develop Branded Promotion Strategy &
Execution (2) – Above The Line
– How to Get The Creative Ideas for Above The Line
– How to Deal With Agency & The Promotion Process
from Offline to Online
Hari 4
Sesi 1 : Case Study & Workshop (1)
– Participants will be given a brand case with
relevant promotion information
– Participants will act as a brand manager to
analyze alternative above the line ideas
Sesi 2 : Develop Branded Promotion Strategy &
Execution (2) – Below The Line
– How to Get The Creative Ideas for Brand Activation
– How to Deal With Agency & The Promotion Process
– How to Develop Creative yet Sellable Brand
Activation Programs
Sesi 3 : Develop Branded Promotion Strategy &
Execution (2) – Beyond The Line
– How to Get The Creative Ideas for Unconventional
Media
– Roles of Unconventional Media in Brand Building
– How to Convince Your Boss in Implementing New
Unconventional Media
Sesi 4 : Case Study & Workshop (1)
– Participants will be given a brand case with
relevant below & beyond the line information
– Participants will act as a brand manager to
analyze alternative below & beyond the line ideas
– Participants will act as a brand manager to
develop below & beyond the line programs
Sesi 5 : Putting It All Together
– Marrying Excellent Brand Strategy with Perfect
Brand Execution
– Problems & Barriers in Marrying Brand Strategy &
Execution
– Tip & Tricks to Avoid The Problems & Barriers
Peserta
Peserta dapat diikuti oleh semua yang tertarik pada bidang ini. Selain itu juga dapat diikuti oleh semua yang ingin mengatahui dan mendalami tentang bidang ini.
Instruktur
Instruktur dalam Pelatihan dan Training ini akan dibawakan oleh seorang yang ahli dalam bidang ini.
Metode Training
- Presentasi
- Diskusi antar peserta
- Studi kasus
- Simulasi
- Evaluasi
- Konsultasi dengan instruktur
Jadwal pusattraining.com tahun 2023 :
- Batch 1 : 24 – 26 Januari 2023
- Batch 2 : 14 – 16 Februari 2023
- Batch 3 : 20 – 23 Maret 2023
- Batch 4 : 4 – 6 April 2023
- Batch 5 : 15 – 17 Mei 2023
- Batch 6 : 26 – 28 Juni 2023
- Batch 7 : 17 – 19 Juli 2023
- Batch 8 : 14 – 16 Agustus 2023
- Batch 9 : 25 – 27 September 2023
- Batch 10 : 10 – 12 Oktober 2023
Batch 11 : 7 – 9 November 2023
Batch 12 : 5 – 7 Desember 2023
- Batch 11 : 7 – 9 November 2023
- Batch 12 : 5 – 7 Desember 2023
Jadwal tersebut dapat disesuaikan dengan kebutuhan calon peserta
Lokasi Pelatihan pusattraining.com :
- Yogyakarta, Hotel Dafam Malioboro (6.000.000 IDR / participant)
- Jakarta, Hotel Amaris Tendean (6.500.000 IDR / participant)
- Bandung, Hotel Golden Flower (6.500.000 IDR / participant)
- Bali, Hotel Ibis Kuta (7.500.000 IDR / participant)
- Lombok, Hotel Jayakarta (7.500.000 IDR / participant)
Investasi Pelatihan tahun 2023 ini :
Investasi pelatihan selama tiga hari tersebut menyesuaikan dengan jumlah peserta (on call). *Please feel free to contact us.
Apabila perusahaan membutuhkan paket in house training, anggaran investasi pelatihan dapat menyesuaikan dengan anggaran perusahaan.
Fasilitas Pelatihan di pusat training untuk Paket Group (Minimal 2 orang peserta dari perusahaan yang sama):
- FREE Airport pickup service (Gratis Antar jemput Hotel/Bandara)
- FREE Transportasi Peserta ke tempat pelatihan .
- Module / Handout
- FREE Flashdisk
- Sertifikat
- FREE Bag or bagpackers (Tas Training)
- Training Kit (Dokumentasi photo, Blocknote, ATK, etc)
- 2xCoffe Break & 1 Lunch, Dinner
- FREE Souvenir Exclusive
Jadwal Pelatihan masih dapat berubah, mohon untuk tidak booking transportasi dan akomodasi sebelum mendapat konfirmasi dari Marketing kami. Segala kerugian yang disebabkan oleh miskomunikasi jadwal tidak mendapatkan kompensasi apapun dari kami.
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